America has long been obsessed with celebrities. Turn on your television and behold, a plethora of celebrity based shows. TMZ, Inside Edition, hell, even your local nightly news has gotten in on the action. Why?
In a word: Ratings.
Americans have proved time and again, that they rather keep up on a rich strangers life, then their own.
We also have the reality inside reality known as social media to keep us distracted from feeding our brains positive messages. Healthy food for thought. Too busy consuming empty mental calories.
In my quest to spread entrepreneurial seeds, I want people to focus on what’s important. Namely you, and those you love. The people we argue over don’t even know we exist. One becomes blurry in the sea of a million faces.
I grew up living and dying with my teams. A loss could ruin a whole day for me. If a player I was a big fan of had a bad game, it was like I had a bad game. When a player triumphs, we all do. Not realizing I was tying in too much emotion and brain power, which wasn’t making me any money.
Which brings me to this point: When did we reach the point where people get into verbal and sometimes physical altercations over people we don’t know? Millionaires at that!
Marketing and advertising are a mutha.
Celebrities count on you to keep them relevant, by keeping their name in your mouth. By keeping them relevant you’re keeping their pockets lined. Ever stumble upon a conversation with a group of people, discussing how much money a certain celebrity has? Or the contract a ball player just got?
Dictionary.com defines Vicarious as:
Tabloids have always made a lane for themselves in our lives. Sitting directly in plain sight near the grocery store check out stand. With bold and sometimes over the top headlines, it was a throw in at best. Now in todays 24 hour news cycle, over the top headlines are as good as gold—in the race to get your viewership. We call it click bait. When done right, call it money.
Corporate greed + our short attention span + sheep mentality = Cycle of continuance
Why stop a good thing? They will not fix what isn’t broke. And what is broke is the peoples will power.
Mainstream media specializes in getting you talking about things that don’t matter in the grand scheme of things. Attempting to give you your opinion, all while making you feel included.
It was estimated 70% of Americans hate their job. Out of the 30% left, how many are content, and how many are truly happy? And what’s the percentage of Americans that gave up on their dream and ended up being part of the 70%?
If we can figure that equation out, than we could have happier people, thus lessening the importance of those who merely entertain us. ✌🏿
Writer for TheCouchSports.com, LiveFromWoodward.com, & PTA. Editor, and Co-Host of The Couch Sports Podcast, and a Certified Beardsman.